• Project Management Responsibility for all marketing deliverables.
• Train sales team and Channel Partners via presentations, and demos.
• Develop sales tools to support the sale of IIW Hosting services.
• Ensures launch readiness internally and externally for new products, as well as enhancements including full ownership of the go-to-market strategy, plan, and associated deliverables.
• Create the messaging for each new product launch and manage the cross-functional implementation of each launch plan.
• Responsible for articulating IIW Hosting's unique products and capabilities that deliver value to and solve problems for the market, at launch and on an ongoing basis.
• Creates internal and external positioning documents that will be used to develop external messages focused on key buyers, personas and use cases, and generates external product messaging and positioning.
• Operates well in an environment of rapid change and is comfortable operating with autonomy.
• Involved throughout the entire lifecycle of the product working closely with development teams from product initiation to delivery to eventual product retirement.
• Identifies areas of differentiation for the product/product family and articulate the unique selling proposition to the market while evangelizing and training internal constituents.
• Develop and execute well integrated product centric Internet marketing campaigns and social media plans.
• Create and manage IIW Hosting’s Product marketing calendar, including product promotions, and direct and indirect marketing campaigns.
• Manage various product marketing launches, and product marketing ongoing projects across organization.
• You will track and analyse sales data; monitoring business trends and customer preferences.
• Work with the marketing team on product centric web-site messaging, including positioning, content and overall messaging.
• You will brief creative teams and work with them to develop high quality creative output for use within campaigns.
• Project manage new product campaigns from conception and deployment to tracking and reporting of results.
• Follow brand and tone of voice guidelines.
• Implement marketing campaigns to promote IIW Hosting with the aim of maximizing awareness of our brand.
• Become the in-house expert on IIW Hosting’s customers, how they buy, and their buying criteria.
• Become the in-house expert on IIW Hosting’s competition through competitive analysis and research.

• A confident, compelling marketer who will inspire trust in others.
• A true Technology Marketer.
• Solid Project Management Skills .
• Experience in Channel Marketing.
• Cloud, and Hosting Experience.
• Product Marketing Excellence.
• Put the customer at the heart of everything you do.
• Great attention to detail.
• Able to make decisions, take ownership and accept accountability.
• Skilful verbal and written communicator with imagination and creativity.
• Self-motivated and driven with a passion for excellence.
• Resourceful and able to solve problems.

• 5+ years of IT hosting (Cloud and Dedicated) or Web 2.0 software/SaaS and marketing/communication experience with at least 4 years’ experience in a Online Marketing.
• Solid technical marketing abilities .
• Bachelor’s in business, marketing or communications; Masters preferred.
• Highly Technical, with a passion for technology and high tech.
• Channel Marketing Experience.
• Experience in strategic email/digital marketing in order to plan and deliver fully integrated campaigns.
• Experience with e-marketing campaigns (webinars, e-mail, banner ads, search (organic and paid) and Web 2.0 tools).
• Must have a writing background and previous experience with creating marketing collateral and web content.
• Experience with managing the communication and product marketing functions at a web-based Online Marketing company.
• Experience creating and managing social media strategies and tactics.
• Experience working with Direct and Indirect Channel Sales channels.
• Self-starter, high-energy and team-oriented.
• Previous campaign marketing experience within an online web based organization.
• Highly organized and work within a demanding environment is essential.
• An understanding of creative layouts and formatting to best practice.
• A strong technical understanding of digital products available in the market - excellent software skills for MS Office, and the web.
• Good knowledge of taking creative briefs to design and final production / implementation.
• Ability to make recommendations and work independently on most projects and programs.
• Very strong written communication skills.
• Willing to travel up to 25%.

Excellent people and management skills to expertly interact with staff, colleagues and cross-functional teams, and third parties.